'The Power of Belief’ print campaign spotlights Sky’s social initiatives through a series of important stories following real people who have benefitted from Sky’s investments in a diverse range of social initiatives across the UK. These personal stories raise awareness of the issues involved and document how these initiatives are creating positive change directly within individual lives. Showing how opportunity, dedication, purpose and community can transform people lives.
Beginning with Barbara's story of loneliness in 'To Hear A Smile', highlighting how Sky’s befriending service has helped her. And ‘New Innings’ following Prisha’s passion for cricket and how Sky cricket initiatives can help young people to get out the house away from screens and into sport. Commissioned by EveryFriday studio.
